Badminton World Federation appoints M88 Mansion as official partner of BWF Major Championships
BWF appoints M88 Mansion as official betting partner of BWF Major Championships through to 2024.
The three-year deal with the Badminton World Federation (BWF) will grant M88 Mansion an enhanced brand awareness across the Asian sports betting market via utilization of exclusive digital assets and marketing collaterals across digital platforms, as well as access to player content.
The partnership encompasses the following tournaments:
o TotalEnergies BWF Thomas & Uber Cup Finals 2022
o TotalEnergies BWF World Championships 2022
o TotalEnergies BWF Sudirman Cup Finals 2023
o TotalEnergies BWF World Championships 2023
o TotalEnergies BWF Thomas & Uber Cup Finals 2024
Carlos Lopez, Creative Director of M88 Mansion, stated: “We are very much delighted and thrilled to partner with BWF over the next three years. Badminton is recognized as a worldwide sport and has a fast-growing audience not only in Asia but globally. Joining forces with BWF will help elevate the connection between M88 Mansion and its Asian followers to expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.”
According to Owen Leed, BWF Commercial and Communications Director, the strategic partnership between BWF and M88 Mansion will strengthen the profile of badminton worldwide.
“We are excited to announce our partnership with online betting platform M88 Mansion as we look to strengthen the sport’s profile globally,” Leed said.
The deal was brokered by BWF’s Commercial and Broadcast partner, Infront, with the assistance of Outlast Sports and Entertainment.
“This is just the start of the evolution of the engagement of the sports fans by M88 Mansion. Expect more exciting things in the coming months together with BWF,” said Outlast CEO Salauddin SS.
ABOUT M88 Mansion
M88 Mansion is one of the pioneers and the leading online gaming entertainment platform in Asia. It is internationally recognized and has rapidly grown to a regional operation, industry leader, and has formed partnerships and associations across the globe.
Established in 2007, M88 Mansion to date, displays the largest and the most diversified collection of sports betting offers, casino slot games and table games as well as live dealer casino games. From competitive sports betting odds to generous promotions and bonuses, M88 Mansion offers exceptional value and unparalleled service. With almost two thousand employees supporting more than 1,000,000 customers in the Southeast Asian region, M88 Mansion continuously strives to provide optimum Customer Care support to its valued players ensuring a safe, secure and a fun place to play, proving its claim to be the number one gaming destination in Asia.
Visit M88 Mansion website: www.m88.com
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July 1934, before being rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing, and popularising the sport of badminton throughout the world and organising, conducting, and presenting international events at the highest level. The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful, and sustainable development initiatives. BWF has its headquarters in Kuala Lumpur, Malaysia, with 197 Member Associations worldwide. Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
Founded in 2003 and headquartered in Zug, Switzerland, Infront is a global leader in shaping the future of sports as one of the true unifying forces in the world.
It evolves both established and emerging spectator and participation sports. It engages and attracts fans and participants across the world and across channels. It boosts reach, revenues, and customer value through its expert team, innovative services, and solutions. Around 1,000 experts working from 44 offices across 17 countries ensure that Infront is equipped to offer everything an event or commercial partner needs to be successful — be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations, or cutting-edge media production.
No other in the industry can equal Infront's experience when it comes to serving international sports federations — its contractual relationships are among the longest in the industry. Every day Infront connects fans and consumers to the greatest sports events by delivering unmatched event experiences, creating easy access to engaging content and building inclusive communities.