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Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania

Enteractive will bring back lapsed players for Casa Pariurilor

Enteractive, the specialist in iGaming player retention and reactivation, has announced a partnership with Fortuna Entertainment Group, a leading operator in the gaming and betting industry in Central Europe.


Two Fortuna brands, both popular in Romania, will benefit from Enteractive’s reactivation and NRC campaigns; Fortuna and Casa Pariurilor. The latter will start the campaigns later in 2021.


Fortuna is impressed with Enteractive’s proprietary tech (Re)Activation Cloud platform, which provides seamless and easy integration of player databases and allows Enteractive’s native-speaking agents to approach players in a more personalized way.


Alexandru Tarog, Head of Marketing at Fortuna, commented: “We’re keen to see how Enteractive’s expertise can bring back players that are otherwise hard to reach, and how this will affect our business in the long-term. We see loyalty and retention as key factors in improving bottom-line revenues.”


Enteractive has more than twelve years of experience in player reactivation and is in the top four revenue generators globally for the iGaming sector.


Andrew Foster, CBO at Enteractive, commented: “Retention and reactivation are two essential terms for the iGaming industry, and many operators in this sector are seeing benefits in paying more attention to this. We’re excited to be working with such big brands in this emerging market, and to bring back churned players for Fortuna and Casa Pariurilor.”


Enteractive’s personalized, responsible approach, ease of integration, and solid ROI for clients set them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

About Enteractive:


Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.


As the pioneers behind the (Re)Activation Cloud™, Enteractive are experts in building bridges between operators and their players, reviving dormant players' interest, and driving revenues for iGaming brands.


The (Re)Activation dashboard offers partner brands complete transparency, with real-time reporting for each interaction with individual players while keeping all data highly secure, GDPR, and Responsible Gambling compliant.


About Fortuna Entertainment Group


Fortuna Entertainment Group N. V. (FEG) is the leading omnichannel betting and gaming operator in Central and Eastern Europe.

Fortuna started in the Czech Republic and, through their passion and expertise, have become a truly international operator.

Their footprint now extends to the Slovakian, Polish, Romanian, and Croatian markets. The company now employs more than 6,000 people and they’re proud to be the largest Central and Eastern European betting and gaming operator with over 30 years of experience.

Fortuna strives to offer the widest variety of online and offline betting and gaming products. They want to bring more fun and excitement to the game, however that may be: in their shops, on a computer, or on a phone – and always striving for a seamless omnichannel experience for all their valued customers.

Their past success will not limit our future ambitions. It is therefore their vision to continue to grow and to become a leading licensed omnichannel betting and gaming operator in Europe with the most trusted and exciting brands.