How RocketPlay’s new VIP Club boosts retention and engagement

The gaming world is shifting. Today’s players don’t just chase bonuses — they expect loyalty programs that feel fair, transparent, and worth committing to.

And for operators, that means finding smarter ways to keep players engaged for the long run. To meet these needs, RocketPlay has redesigned its VIP Club with a focus on transparency, simplicity, and rewarding ongoing engagement.

Why changing?

Players now expect more than short-term bonuses — they seek a loyalty experience that rewards long-term commitment, feels genuinely fair, and puts the player at the center. At the same time, operators need tools that sustain engagement and build enduring player relationships. This customer-centric vision inspired the redesign of RocketPlay’s VIP Club.

What’s different?

We combined two separate systems — Lifetime Loyalty (XP) and Seasonal VIP Progress (SP) — into one unified program. Progress is now tracked along a single, straightforward path with clear rules for leveling up and confirming VIP status each season. Players can easily see how their deposits, bets, and other actions move them closer to better rewards. Now each new VIP level unlocks a new surprise — up to 10% weekly cashback, 5% Live cashback, up to 25% daily deposit insurance, bonuses for level-ups, and much more! Plus, the base VIP level is now permanent, recognizing players’ ongoing commitment.

How does this help business?

The new VIP Club is designed to keep players engaged longer and more often. Its simple, gamified approach motivates players to stay active, which helps improve retention and overall player activity across all games — slots, live casino, and sports betting alike.

Listening to our players

At RocketPlay, we don’t just listen to our players — we act on what we learn. The VIP Club continuously evolves through player insights, behavioral data, and performance analysis to stay aligned with modern gaming habits. This iterative, customer-centric approach strengthens long-term loyalty while driving measurable retention and LTV growth. The new VIP Club reflects RocketPlay’s strategy of combining innovation with sustainable business impact — creating value for both players and the brand.